The emergence of new promotional vehicles for music has been a double-edged sword. There have never been more ways to get the word out about an artist, providing numerous (and in many cases, inexpensive) ways to attract fans attention. But it can also make the job of promoting an artist seem overwhelming. Marketing music is no longer limited to courting a few big names at radio stations and newspapers. Now it requires contacting videogame music supervisors, bloggers and Twitterers. And making sure acts don’t get lost in the static presents a daunting challenge. Billboard turned to 25 experts in music publicity, promotion and marketing and asked them to rank the best ways to promote music across different media and genres. The result is their second annual Maximum Exposure list of the 100 best ways to generate sales and buzz.


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