MUSIC EXECS LOOK TO FILM

Variety

As the music industry looks for ways to stay competitive in a changing market, new executives have focused on the growing importance of music placement in film, TV and other media.”Media opportunities beyond the scope of radio have become increasingly important to us,” new Atlantic Records VP Kevin Weaver told Daily Variety. “There are tremendous opportunities in the film, TV and videogame landscape.”  Weaver cited English vocalist James Blunt as an artist whose use in movies and TV — some 40 placements — not only supplied the company with additional revenue but helped launch his 2005 breakthrough, “You’re Beautiful,” on pop radio.

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