MYSPACE ADDS VIDEOS AND ANALYTICS FOR ARTISTS

Variety

With MySpace starting to lose more of its audience to sites like Facebook, Rupert Murdoch announced plans this summer to turn the social networking site into more of an online hub for entertainment. What that may look like started to roll out Wednesday, with the introduction of MySpace Music Videos. The videos include interactive tools that enable viewers to easily purchase songs or full albums from Apple’s iTunes or Amazon, share the vids with other users or explore music from other artists. In addition to its musicvideo service, MySpace also bowed MySpace Music Artists Dashboard as a tool that enables artists to analyze who their fans are or how they’re listening to their music by tracking song plays, profile views, visitor demographics and other data. Each artist with a MySpace profile will receive free access to the dashboard. The tool is available in 17 languages in more than 20 territories.

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