HOW TO: CREATE A GREAT ARTIST WEB SITE

Billboard.biz

It’s easy for bands to simply rely on MySpace and Facebook for their online presence. But a well-designed Web site offers almost limitless opportunities for fan interaction, communication and monetization that social networks can’t. Laura O’Connell, creative director at Web design firm Gupta Media—which has created Web sites and online content for Pink, Fall Out Boy and the Bonnaroo Music Festival—offers her advice on how to put together the right mix of style and substance to get the most out of your site. Follow the above link for her complete suggestions.

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